The founders behind Strategex

Strategex is a business development consultancy that supports companies at every stage of their journey, from business setup to growth, optimisation and long-term sustainability. It is led by its two founders, who stay close to every client.

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Dubai skyline of glass towers on a clear day

Natalia Aleksandrova

Founder and Strategy Director

I am an experienced executive with a strong background in management consulting and business administration. I hold a Master’s degree in Administrative Management and International Relations, along with professional certifications in Digital Marketing (London Business School), Adaptive Leadership, Emotional Intelligence, and Synergistic People Management (Cambridge Leadership Associates), as well as VAT and Corporate Tax (KHDA).

With over six years of leadership experience and more than 10 years in the corporate environment, I specialise in business operations, strategic administration, and commercial development. I have a strong interest in transforming ideas into profitable and scalable businesses, with a particular focus on understanding every step of the journey—from concept and execution to revenue generation.

I bring a proven track record of streamlining processes, leading cross-functional teams, and executing strategies that enhance operational efficiency, drive sustainable revenue growth, and support long-term business success.

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Tima Taha

Partner and Creative Director

With over 17 years of experience, my journey began in events, where I developed a strong understanding of creativity, precision, and execution in real-world environments, later expanding into operations, strategy, leadership, and business management.

Today, I build strong brands and drive business growth through clear thinking and disciplined execution, supported by specialized training in AI marketing analytics and AI content creation, with certifications from Oxford International College (UK) and KHDA-attested programs in Dubai. I am also certified in Human Resources Management and Development and hold professional membership with the International Professional Managers Association (IPMA).

I lead the creative vision and brand strategy, focusing on innovative design and impactful communication to elevate brand identity and strengthen market presence.

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What we stand for

Our core values

To simplify the business development journey by removing complexity, reducing risk, and enabling businesses to grow with clarity, structure and confidence.

Trust

Long-term relationships built on reliability, integrity and transparency.

Clarity

Complex business challenges turned into clear, actionable steps.

Efficiency

Time, cost and effort saved through structured execution.

Expertise

Guidance backed by experience across every business function.

Our positioning

A partner that bridges strategy and execution

Strategex positions itself as a practical, solution-focused business development partner. Unlike traditional consultants, we take ownership of both planning and implementation, offering end-to-end support that is structured, cost-conscious and results-driven.

Smart: Analytical, informed and commercially aware.
Direct: Clear communication, no unnecessary complexity.
Confident: Decisive recommendations backed by experience.
Supportive: A trusted partner throughout the business journey.
Professional: Structured, organised and detail-oriented.

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Ready to take the next step?

Book a free consultation with the Strategex team. We will look at where you are, map the route ahead and show you your options.

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Or call +971 58 568 2563